Textile personalization techniques

Author : Beth Harmon
Publish Date : 2021-05-18 06:58:55
Textile personalization techniques

lapping, flocking, screen printing ... you want to personalize your items, but you don't know what the difference is between all these techniques? Would you like to know which customization method is best for your products?

Because at 84 Degrees East we consider that the choice of the customization technique is just as important as the choice of the product to be personalized ( t-shirts , bags , sweatshirts ...), here is an article to help you find the best suitable customization method to your products, and which will best meet your needs.

It is important to specify that each customization technique has its advantages and disadvantages, and is therefore more or less suited to your expectations.

Whatever textile customization technique you choose, you can find many suitable products directly on 84degreeseast.co.uk


Textile embroidery

If embroidery is the oldest of the textile personalization techniques, it is also among the most widespread. It consists of using thread and a needle to reproduce a visual on a textile. Although it is a basic technique, embroidery ensures a high quality visual rendering, high precision and excellent durability.

Embroidery is a customization technique capable of sublimating all kinds of textiles by the relief created by the thickness of the threads, but also by the fidelity of the embroidered colors. However, embroidery is expensive compared to other textile marking techniques.


The advantages:

- Embroidery is a personalization technique that can be used on any type of textile.

- It is possible to embroider in a wide range of colors, which will remain faithful to the finished product.

- Embroidery is the marking method which offers the best hold over time.

- This method is considered noble and high-end, and adds value to the product.

- The relief of the visual created by the threads is a real guarantee of quality. It is also the embroidery technique that is the most used by high-end brands.

- On certain supports (elastic for example), the embroidery guarantees the non-elasticity of the fabric and ensures that the visual does not deform over time.

The disadvantages:

- It is not recommended to use embroidery on thin fabrics because this could weaken and deform the fabric.

- Embroidered visuals cannot include gradients.

- The cost of embroidery remains very high compared to other customization techniques.


Screen printing

Screen printing is an extremely common textile marking method because it can be used on many media. The principle of this technique is to apply ink directly to the fabric to be personalized using a frame (called a silkscreen carousel) on which the fabric is placed, which is covered with a stencil. where the colors are applied, one after the other.

This technique makes it possible to obtain a clean and precise rendering, of very good quality and which lasts over time. Screen printing ensures a good quality / price ratio for large series. This technique is not suitable for printing in small series because it requires many adjustments for each new product to be personalized.


The advantages:

- This textile personalization technique offers the best quality / price ratio for large series.

- The screen printing allows a clean and precise rendering, and ensures a lasting quality, even after many washes.

- The color rendering is excellent, and does not deteriorate over time.

The disadvantages:

- This is not a technique suitable for small series because of the many adjustments required.

- With this method, it is impossible to achieve gradients or visuals that include more than 3 distinct colors.


Flocking or transfer to textile

The flocking customization method is one of the best known and most used techniques in the field of sport in particular. This technique is relatively simple and consists of creating a visual on a paper specially designed for flocking, then depositing this visual on the fabric to be flocked before using a heat press to transfer the visual to the textile.

The flocking method can be used on different types of media, however it is very popular for complex prints and visuals because it provides great flexibility in transfer. This customization technique is widely used for the production of small and medium series, but is not the most profitable when it comes to large series.


The advantages:

- This technique, unlike screen printing for example, makes it possible to target all areas of a fabric, even the most complex.

- Flocking offers good value for money for small and medium series.

- Once flocked, the visual is very clear, resistant and of high precision, totally identical to the starting model.

- Flocking remains the most used personalization technique in sports.

The disadvantages:

- Flocking is a technique which offers a final visual slightly raised, with a plasticized aspect.

- It is also impossible to achieve gradients with this personalization technique.

- We do not recommend the flocking technique on waterproofed fabrics, as this may reduce the adhesion of the visual.


Sublimation by transfer

This personalization technique is one of the most modern methods. Particularly suitable for sportswear, the sublimation technique makes it possible to obtain very high precision visuals at relatively low cost.

This textile marking technique uses inks. The first step is to print the desired visual on a special paper, using sublimation inks. The paper is then pressed onto the fabric using a heat press. With this method, the inks are directly injected into the fabric, which makes it possible to obtain a visual without any relief and completely waterproof and indelible.


The advantages:

- The visual obtained is of very good quality, completely waterproof and indelible.

- It is a particular technique suitable for very colorful patterns and / or with nuances, because the colors will remain vibrant over time.

- The rendering and the hold of the visuals obtained by sublimation are even better on fabrics such as polyester or lycra.

The disadvantages:

- Personalization by sublimation remains a high cost technique.

- The choice of material as well as the color of the textile are limited: this technique is strongly recommended on white or light-colored textiles.

Direct digital printing on textiles

From the English "direct to garment" (DTG), this customization technique is at the cutting edge of technology and remains constantly evolving. It consists in printing, using a printer specialized for fabrics, visuals thanks to ink jets.

With this customization method, any type of visual is possible, regardless of its size, colors, shape. As with the sublimation technique, the ink is directly injected into the fabric, making the visual insensitive to touch, and also offering it incredible longevity.


The advantages:

- With this technique, it is possible to produce very complex visuals, with multiple colors, shades and / or gradients.

- Absolutely all types of fabric can be personalized with this method.

- It is a technique which is suitable for small quantities, even individually.

- The direct digital printing method is greatly appreciated in the communication and advertising industry.

The disadvantages:

- The direct digital printing method is not suitable for large series.

- The costs of personalization via this method are high.


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