Important Google ranking factors that not be ignored

In this post, you will read about the most critical factors that affect your website's ranking on Google.

Google has more than 200 ranking factors, and if you are running to get all of them right, you are most likely to get it wrong. Only a few of them matter, and you would be better off focusing on them. A company providing SEO services in Adelaide will tell you as much. If they claim they will focus on every factor, they're either promising too much or don't know how to do it correctly.

Google Ranking Factors to Consider

Website speed

Everyone likes a website that loads quickly. However, it's not a good sign for search engines if it takes forever to load. If your site is taking too long to load, it will cause your bounce rate to increase and affect your ranking. Therefore, it's essential to keep track of your page speed when optimizing for search engine rankings.

Mobile-friendliness

When crawling websites, Google indexes on mobile-first. Therefore, search engines give priority to mobile pages of the website when evaluating. For example, let's say your website is impressive on a desktop. But if it isn't created well enough for mobiles, your ranking will be negatively affected.

Keyword Targeting

SEO wouldn't be a thing if it weren't for keywords because people are always looking for stuff with logical search terms. Therefore, keyword research is essential for a good ranking. Digital marketers in Adelaide found that almost 80% of those who prioritize keyword targeting witnessed a jump in rankings.

Backlinking

A backlink leads to your page from external sources through a hyperlink. Since 1996, Google's algorithms have considered the quality and number of links to a page when classifying a web page's quality. Therefore, you need to post high-quality content to generate backlinks. Other than that, you can reach people writing similar pieces and ask them for a link.

Image alternative text

Yes, images can be search optimized; you know if you have searched pictures on Google. Every image uploaded on your website has its alt-text or alt-tag. If the image doesn't load, the alt-text is displayed. Moreover, alt-text enables search engines to index them properly, which eventually improves ranking. If your images rank higher, it improves your website's overall ranking.

Internal linking

As the name suggests, internal links lead to other pages on your websites. A robust internal linking structure makes it easy for users and search engines to find the intended items. It is vital to link relevant pages every time you write new content or create a new page. Create broad categories and write content pieces under those pillars for internal link organization.

Meta content

The HTML code of the webpage consists of a short description – a meta description. The brief text (grey) is displayed under the title (blue) when searching for something. Meta description gives the users a glimpse of your page. So never forget to include a meta description and that it summarizes the page correctly.