If you get that, it's a genius business idea. To guarantee success, you must try to accomplish this, take several chances, and be ready for the consequences. Failure is a part of every enterprise, and here is a practical road map if you decide to open a beauty school.
Being alone to carry out this activity in a large geographical area is often a plus. But we must remain vigilant since the absence of a competitor can be justified by the absence of a request.
CAUTION: do not venture into areas where the market is non-existent. It would mean that no one is interested in beauty treatments.
To better stand out from the competition, it offers care that no one else provides or products that only you sell. This study is also carried out at the level of the price of your competitor's services. You can offer the same type of care for less to attract more clients.
This is the most important step. If no one is interested in your beauty treatments, you are in the wrong place because you are too expensive or because your care is not of high quality.
To overcome these shortcomings, it is important to determine several criteria:
Note: you can directly question local customers on these questions. This will allow you to know where you will have to settle, what services to offer, what products and prices, and finally, what communication strategy to adopt.
It is advisable to avoid for your care products already used in the sector where you are located, avoid any competition based on comparing the price of care and products between an institute and yours.
To optimize your care's quality-price ratio, it is interesting to get closer to suppliers of brands starting up, often less expensive, and of the same quality. Indeed, the financial conditions attached to this type of product are not very restrictive (no minimum order, no obligation of stock, no objective). But the downside of these little-known brands is that they don't have a reputation.
Conversely, well-known brands guarantee you quality and often a clientele. On the other hand, they present financial constraints: opening an account, heavy stock and product investment at start-up, monthly objectives ...
Moreover, with the expansion of the organic market, it is interesting to look at the use of products bearing the label. According to your market research, check that your customers are concerned about organic. Otherwise, it is not necessary to use it. On the other hand, if you are in a geographical area full of organic markets but no one offers organic beauty treatments, this is surely your chance.
As for the prices of organic products, they do not differ from that of conventional products.
To work in the beauty industry, it is necessary to have a diploma (CAP-BEP). However, it is possible to practice without a diploma, provided that you have at least 3 years of professional practice as an institute manager, employee, or independent professional in this field of activity.
Certain treatments are not subject to a professional qualification:
Here are the mandatory standards to be observed:
Tanning: access is prohibited for minors, obligation to display the diploma or certificate of qualification, obligation to provide protective glasses, obligation to display the legal notices on the categories of the machine and the risks for the health of users, obligation to display a visible and legible health warning close to the device (mode of use and dangers).
To be able to exercise, it is necessary to register your activity with the Chamber of Trades. It is, therefore, possible to consider several legal statuses for the opening of a beauty institute :
If you want to launch your beauty institute activity, here are the key steps not to be missed:
To increase your impact on the aesthetics market, you will above all need to:
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