Global Matcha Powder Market is expected to reach the market valuation of USD XX billion by 2027 expanding at a reasonable CAGR of xx% during the forecast period (2021-2027) from USD XX billion in 2020. Matcha is a green-colored powder obtained from the shade-grown high-quality leaves of the plant Camellia sinensis.
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The various factors driving the matcha powder market include the rise in chronic disease incidences and the growing number of people adopting a healthy lifestyle. The increase in the prevalence of chronic diseases and surging no. of patients with diseases such as cancer, cardiovascular disease, diabetes, etc. affects both the service quality and life span of an individual. For instance, 1.8 million deaths were recorded due to lung cancer across the world in 2020, accounting for the highest number of deaths due to cancer. In addition to this, it is estimated that 700 million people will be living with diabetes by 2045 all over the world. Furthermore, the emerging application of matcha powder in the bakery and cosmetics industry are other factors accounting for matcha powder market growth. However, high product cost owing to its premium production process, lack of product knowledge, and change in government regulations are some factors expected to impede the growth of the matcha powder market globally.
The matcha powder market is boosting owing to new product innovations worldwide owing to its health benefits popularity. For instance, Recently, Harano Seicha Honpo Ltd. launched Matcha & Hojicha Flavored Konpeito in the US. Furthermore, in November 2020, Aiya America, Inc. (Aiya Matcha), one of the world's largest producers of premium Matcha green tea, launched its newest Matcha product i.e., Sweetened Matcha To Go. It is a sweet, delicate blend of Aiya's Culinary Grade Matcha and pure cane sugar.
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Based on Grade, the market has been segmented into Classic, Ceremonial, and Culinary. The classic grade segment dominates the market due to its fresh astringent flavor and easy blending properties allowing its use to innovate new matcha beverages and bakery products. Furthermore, the classic grade segment dominated the market in 2020 and generated total revenue of USD XX billion.
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The various application wherein Matcha Powder is utilized includes Regular Tea, Matcha Beverages, Food, and Personal Care. The regular Drinking tea segment is anticipated to grow at the highest CAGR during the analyzed period owing to the increase in no. of regular green tea drinkers across the globe. For instance, as per a study conducted by the Chinese Academy of Medical Sciences, 49% of habitual tea drinkers consume green tea frequently, however, only 8% of people preferred black tea.
Amongst production technology, the Matcha Powder market is fragmented into Steamed and Pan-Fried production technology. The production of matcha powder by steamed technology and pan-fried technology generated the total revenue of USD XX billion and USD XX billion, respectively. China is the major green tea producer, uses pan-fried technology for the production of Chinese tea. Another key producer of green tea in Japan, utilizing steamed technology for its production as steaming prevents oxidation of leaves and retains distinct flavor.
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Additionally, the report provides detailed report also provides the insights of global matcha powder according to the regions such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, and Rest of APAC), Rest of World has been conducted. Asia-Pacific dominated the market and generated revenue of USD XX billion in 2020 owing to the increase in health-conscious population. At the same time, Asia-Pacific is anticipated to grow at the highest CAGR of XX% during the forecast period. For instance, according to FAO, the Global output of green tea is predicted to uplift at a faster rate of 7.5% every year to reach 3.6 million tonnes in 2027, largely driven by China, where green tea production is anticipated to grow more than double from 1.5 million tonnes in 2015-2017 to 3.3 million tonnes in 2027.
AOI seicha, Aiya America Inc., DoMatcha, Nestle, Unilever, ITO en, Marushichi seicha, ShaoXing Royal tea, Yanoen, and MaruKyu Koyamaen are some of the key players operating in the global Matcha Powder market. Several M&As along with partnerships have been undertaken by these players to develop Matcha Powder.
Global Matcha Powder Market Segmentation
Market Insight, by Grade
Market Insight, by Application
Market Insight, by Production Technology
Market Insight, by Region
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